is one of Mongolia鈥檚 leading digital-first media companies, built on a vision to empower the next generation through creative storytelling, progressive content, and a strong focus on business, technology, and startup culture. Over the past decade, Unread has become a key promoter of Mongolia鈥檚 entrepreneurial and innovation community, shaping a young, informed audience through high-quality journalism and original formats.
In 2021, Unread made a major strategic shift by expanding into broadcast media with the acquisition and launch of TenGer TV, now recognized as one of Mongolia鈥檚 most trusted nationwide newsrooms. With a mission to restore public trust in journalism, TenGer TV introduced a tech-first, independent, and data-driven approach to news production and distribution.
Continuing its multi-platform evolution, Unread launched Unread Today in 2024, a weekly print newspaper in both Mongolian and English. It has quickly become Mongolia鈥檚 most widely circulated newspaper, bringing curated news, analysis, and lifestyle content to readers across all 21 provinces.
During the IPI Virtual Newsroom Visit, Unread Media shared its pathway from digital publisher to a fully integrated media group across digital, TV, and print. The session highlighted Unread鈥檚 tech-first operational model, sustainable business strategies, and community-driven approach that supports young professionals, creators, and startups. Unread discussed how platform diversification strengthened its impact, expanded reach, and built a resilient, youth-oriented media ecosystem in Mongolia.
During the Virtual Newsroom Visit, we heard from:
- Unrdral Amarsaikhan, CEO, Unread
- Tushigt-Erdene Davaa-Ochir, Editor in Chief, Unread
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What are the Virtual Newsroom Visits?
Virtual Newsroom Visits听鈥� a听series of virtual live events, open to the wider public and promoted in our IPI members鈥� network, as well as the IPI鈥檚听Local News and Innovation Network.听In the series, we invite experienced, innovative independent media organizations to share the BTS of their media business.听These first-hand stories serve as a resource and inspiration for other journalism organizations striving to make a positive impact in their communities.
The broader goal is to level up the floor of the industry鈥檚 understanding and knowledge and create opportunities for exchange, helping our peers to do the best journalism for our communities. We now open the 5th season of IPI鈥檚 newsroom visits, organized as part of听IPI鈥檚 Local News & Innovation Network, which hosts our Slack community for peer-to-peer discussion. Do you want to be a part of this series? Get in touch via innovation[at]ipi[dot]media.
>>听Explore the previous Newsroom visits
IPI鈥檚 virtual newsroom visits are made possible by support from the Friedrich Naumann Foundation for Freedom (FNF).听The views and opinions expressed on IPI鈥檚 website and other publishing platforms do not necessarily represent IPI鈥檚 views.