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This is The Outlook, IPI鈥檚 media innovation newsletter, where we engage with the strategies and tools for innovation and business development, and learn from the newsrooms that are implementing them.

In this week鈥檚 newsletter, what does building an independent media business look like in Kazakhstan and what is its future? Join the next Virtual Newsroom Visits听with听, on听November 29听at听11:00 CET to find out.

The challenge: navigating unstable media landscape

听is one of the few independent Kazakh media outlets covering Kazakhstan’s political, social, economic, and cultural issues.

Since its foundation in Almaty in 2012, Vlast.kz has been publishing news, reportages, analyses, investigations, longreads, and expert opinions on the country and the world鈥檚 most important events. The outlet听produces content in听Kazakh, Russian and English languages.

However, doing media in Kazakhstan and in Central Asia is not easy. Vlast has been at the forefront of experimenting with finding new revenue, distribution听strategies and product development. Today, their audience is both local and global.听The media’s publications analyze events, give a platform to those whose voices are not heard, promote dialogue, and raise questions.

听What is the approach behind it?听

The solution: Expanding your reach and audience

[/fusion_text][fusion_text]Since 2022 Vlast.kz is a member of the听Organized Crime and Corruption Reporting Project (OCCRP)听network where together with media outlets from around the world Vlast team works on international investigation projects like听,听

In 2024 its founder and CEO, Vyacheslav Abramov,听became a member of the听International Consortium of Investigative Journalists (ICIJ), being the first investigative journalist from Kazakhstan having joined the network.

Vlast does not belong to oligarchs or politicians. It is founded by journalists who consider their work important. Despite the challenging media context in the country, Vlast has continued to freely cover events in Kazakhstan in the interest of society for more than a decade. Join the Virtual Newsroom Visit to know how Vlast could

听We will talk about:听

• Media landscape and political context in Kazakhstan
• Why is it important to have access to accurate and reliable reporting from Kazakhstan and Central Asia
• The story behind Vlast, the current team, operational structure, and revenue model
• Where does Vlast strive to be in the future?
• What are the possibilities and the worst-case scenario for independent media in Kazakhstan?

We will hear from:听

• Vyacheslav Abramov, Founder and CEO
• Vladislav Son, Publisher
• Paolo Sorbello, Editor

听听

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